Rubbermaid
E-commerce Integration
OVERVIEW
What if you could directly buy rubbermaid products from the brand itself?
MY ROLE
UX Designer
TOOLS
Figma, Miro
DURATION
4 months
Type
UX Academic Project proposal
✦ THE task
Design an on-brand E-commerce experience
Reflect the branding in every step of the way in buying and checkout process
Rubbermaid primary uses red and dark grey as primary colors. It was crucial to use the same to reflect UI branding.
✦ process
How did I get there?
✦ Discover
Competitive Analysis
Since the problem was know, I conducted competitive analysis of best in class platforms for features and micro interactions.
✦ DEvelop
Shortlisting Features
The most important features clubbed with some delighter features to make the product future proof.
✦ DEfine
Wireframing
Testing
Changes in Designs
Some minute changes happened throughout the screens based on data from usability testing sessions.
✦ Visual Patterns and components
Design System
Unifying all visual elements based on the brand
✦ Final Designs
Hi-Fi Prototypes
✦ Learnings
What I learned designing e-commerce
What I learned
- What attracts people is more people. Reviews and ratings play a major role in e-commerce.
Changes
- The proposal is just for Rubbermaid brillance line of products. With more time, i would design a standardized filtering for all Rubbermaid products.
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